Foreseeing why organic traffic has declined year over year or month over month can be a daunting challenge, however it doesn’t need to be. Many SEO organizations associate a drop in activity or traffic with the date of a known algorithm update and expect that the site was hit by Panda, Penguin or Hummingbird for case. Yet, this is regularly not the situation; there are numerous different reasons why natural activity can diminish after some time.
- Mobile friendly
Searching on mobile is increasing rapidly, while desktop search stays stagnant; frankly speaking, mobile now represents the greater part of all ventures on Google. In the event that your website is not legitimately improved for cell phones, you are likely going to see a decrease in movement as clients turn somewhere else for a superior mobile experience.
Google launched its algorithm update which is mobile friendly on April 21, which gave a rankings help to locales that are appropriately arranged for cell phones. In this way, notwithstanding the lost movement actually coming about because of a poor versatile client experience, you’re presently additionally taking a gander at a potential drop in the visibility of search engine in respect to your mobile friendly competitors.
- Survey your historical data